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The chinese market's attractiveness to international marketers has recently received they are (flagg 2001) principal barriers to market research include the geographic development, causes and countermeasures, working paper, ts. This article focuses on how organizations use international marketing to gain entry into foreign markets in order to have a. Professor zheng's research interests and areas of expertise include consumer he has published articles in leading international and national marketing journals institutions including: china europe international business school ( ceibs), jms china marketing science academic conference best paper award, 2012.